Alcohol advertising in disguise? How exposure to zero-alcohol products and promotions drives children’s perceptions of alcohol.
Chief Investigator: Dr Ashlea Bartram [Early Career Researcher]
Funding Amount : $39,700
Recipient: Flinders University
Overview: Zero-alcohol beverages (<0.5% alcohol) resemble alcohol in appearance and taste, often using alcohol brands. These beverages evade regulations that reduce children’s exposure to alcohol products and promotions to protect them from alcohol-related harms. This project examines whether zero-alcohol products and promotions affect children’s perceptions of alcohol, and thus warrant regulation.